Gene Baynes I’m a systems integrator and live broadcasting expert. Also, I’m a
content creator and presenter-broadcaster like many of you. Specifically, as a
content creator, I am a recording artist, songwriter, musician, and performer. So,
I support my live broadcaster and entertainer clients and their audiences to
appreciate pleasant network-quality live broadcasting experiences. I am excited
to offer you my systems integrator and live broadcasting services.

The 2020-2022 Pandemic Presented Disruption And Necessary Evolution In
Live Content Broadcasting
No industries were hit harder by the pandemic than the live entertainment and
content creation broadcasting industries. For example, during the pandemic,
some very popular late-night TV hosts were stuck with having to live broadcast
shows from their homes. Such broadcasts from their homes were clearly not
network quality nor ready for prime-time TV. For instance, a popular TV host had
his cat in the background licking certain “body parts” during his live at home
broadcast. I suspect his licking cat was probably not the “entertainment” he’d
planned for his audience.

Broadcasters were caught off guard during the pandemic. Like most people,
each had work-from-home challenges, technical adjustments, and technological
challenges. These broadcasters had to abruptly transition to live broadcasting
from their homes with very few staff. Fortunately for me, three years before the
pandemic, I started working on integrating a system that could be implemented
in a small space, run by one technician, and achieve live TV network broadcast
quality.

So, the integrated system technology I’d been working on already underwent
necessary technical evolution at an accelerated rate to enable live TV network
live broadcasting quality. Post-pandemic technologies such as SaaS and API
took a drastic turn and headed my way. Robotic cameras using POE and
connected with NDI now provide live broadcasters with an even more network-
quality broadcast while employing fewer personnel to achieve it.

Other Challenges To Performing Artists And Content Creators
Live Performance Sound Quality – Being a songwriter and performer, I spent
many years in the audio recording and live sound industry. Later, I worked in the
video and broadcasting industry. Touring as a professional musician with hit
records I deeply appreciated the critical importance of running live broadcast
quality pleasant sound experiences pleasant to both audiences and performers
on stage.

Loss Of Royalties Because Of Internet Streaming Platforms – With the rise of
internet social media technologies and platforms like Spotify, YouTube, and
Facebook, royalties of many of the biggest artists, songwriters, and recordings
plummeted. Such big-name artists had to go back on tours to replace the lost
royalty income literally pirated by big tech.

The significant drop in my royalties led me to video recording and live
broadcasting. Royalties from music placements in film, TV, and live broadcasting
are significantly higher than just audio recordings alone.

Cost-Effective And Efficient Technical Solutions I Now Provide
Because the Newtek TriCaster is the unprecedented leader in live broadcast
technology, I usually build and scale my integrations around that platform.
However, I can provide a cost-effective and less technical solution for any of my
content creator clients, influencers, accomplished artists, special event
consultants, and organizations seeking to remotely reach their audiences,
followers, and members.

I utilize LED walls to allow my clients to accomplish major productions in smaller
and smaller spaces without having to leave the studio. This is the latest
technology utilized by companies like Disney who now can make movies in their
Star Wars Universe like the Mandalorian and Kenobi in months instead of years.
Robot cameras that track to the LED walls using the Unreal Engine have saved
the movie industry billions over the last few years. These technologies are now
available to smaller companies and scalable.

The future for content creators, influencers, and broadcasters wanting to reach
very large, even worldwide audiences, has never been brighter. I’m excited to
be a part of it and even push the envelope in this awesome profession.